Accelerated Mobile Pages (AMP) is considered an open coding standard for webmasters. This allows the webmaster to load their sites quickly on mobile devices. In fact, mobile responsiveness of most sites is quite slow since desktop resources are usually heavy. Frankly speaking, most of the elements of a desktop website is unnecessary for a mobile site. This read offers information on how Accelerated Mobile Pages (AMP) affect SEO.
The Google AMP project aims to create a new standard for loading websites fast on mobile devices. That's why you should not ignore AMP when it comes to optimizing your site for the search engines. By simplifying the coding on your site, it will load much faster on mobile devices.
When implementing AMP for your site, you have the option to retain two versions of any content page on your website - the original and the AMP versions. When you use AMP, your website is displayed in a certain way on Google. The biggest difference when it comes to displaying AMP and regular pages could be seen through their AMP label and in their carousel. Using AMP will create a better user experience for your mobile users. This will help keep the visitors on your site and provide a better chance of converting them. In fact, AMP content has a better chance of being read since it appears in Google's Quick Read Carousel and is labeled as AMP. On the other hand, AMP has a positive effect on your search engine optimization efforts.
SEO helps rank your site higher in the search engines. The higher your site ranks, the more exposure it gets. The Carousel is located at the very top of the SERPs. It is even before the site that ranks first. That way your site gets a better exposure with an increased brand visibility and click through rate. Implementing AMP on your site will help it rank higher in mobile search over time. It provides an enhanced mobile user experience to your clients. This is an important ranking factor with Google. The better the user experience offered by your site, the higher it will rank in the SERPs. This is how AMP will affect search engine optimization. That's why you need to implement AMP right now.
The above mentioned article provides information on how Accelerated Mobile Pages (AMP) will affect search engine optimization or SEO.
